Leadership

Roger is the big dog at ND&P. A former pharmacist with a master's degree in business, he managed a respected Virginia hospital for several years before leaving to start his own agency. Clients like the Virginia State Police Help Eliminate Auto Theft and Insurance Fraud programs appreciate the precise, measured and analytical thinking he brings to the sometimes chaotic ad world.

Sharing his expertise, Roger's been teaching graduate courses in marketing at Virginia Commonwealth University since 2007. He's also served as board chair of Easter Seals Virginia and Meals on Wheels, and as executive director of Virginians for the Arts. He is a former chair and current member of the marketing committee for Feed More, the organization born from the merger of Meals on Wheels and the Central Virginia Food Bank.

What does Roger trust?
"Potatoes. I've never met one I didn't like - fried, baked, mashed, scalloped, you name it. And I've got the fabulous figure to prove it!"

A nationally recognized expert in healthcare marketing, agency cofounder Susan directs ND&P's healthcare practice. In the past 20-plus years Susan has managed literally hundreds of healthcare marketing initiatives, from comprehensive brand campaigns to smaller, targeted promotions.

With roots as a hospital marketing director, she's shared her industry expertise with clients ranging from academic medical centers to integrated health care delivery systems, including healthcare leaders like Carolinas HealthCare and Loma Linda University Medical Center. She's published extensively on a variety of topics, with an emphasis on healthcare and not-for-profit marketing. Awarded 2008 Woman of the Year by the YWCA, Susan serves on a number of local, regional and national boards, and is an associate professor for VCU’s School of Healthcare Administration.

What does Susan trust?
"My dog. She's enthusiastic, tireless, loyal and can keep up with me. As a therapy dog, she shares my commitment to helping others. She loves people for who they are, not what they look like first thing in the morning. Without coffee. In their pajamas."

Agency cofounder Chuck lives for media. Chuck will tell you he dreams about all phases of media research, planning, placement and post-buy analysis. You can probably blame his fanatic attention to detail on an early career as a clinical project coordinator for a pharmaceutical company, where he conducted a wide range of scientific studies.

Versed in data analysis and market research, Chuck will find a way to reach your target audience. When a hospital needed to reach out to individuals with epilepsy, he recommended a series of metro board ads - because the target audience can't drive. He's worked with a variety of clients, from MedStar Health System and the Virginia State Police to Carolinas HealthCare System.

What does Chuck trust?
"The ability of our clients to make sound decisions that support the stability and growth of their organizations. For example, they have all hired ND&P."

An emergency medical technician during high school and college, Danny has a special connection with the agency's healthcare clients. He's worked with HealthGrades, the Hospital Corporation of America, the American Occupational Therapy Association, WebMD Envoy and J.D. Power and Associates, among others.

Nationally recognized for his work on the interactive side of marketing, he's been tapped for frequent speaking engagements as well as publishing assignments. In addition to authoring several publications, he's written columns for the Healthcare Marketing Report and HealthLeaders. Danny serves on the board of the Georgia Southern University Center for Excellence in Sales and Sales Management and is an active member of numerous professional groups.

What does Danny trust?
"Timex watches. My father gave me my first one when I was seven or eight. It was reliable and durable, and I've been hooked ever since. "

Todd directs the agency's Roanoke office and serves as a senior account team leader.

With more than 25 years' experience at agencies including The Martin Agency and Earle Palmer Brown, he's done everything from helping clients build their brands to developing tactics for reinvigorating sales campaigns. He has led national campaigns for Mercedes-Benz, Carl Zeiss Optics, ChapStick and other national brands. He has managed educational and awareness campaigns for healthcare, higher education, hospitality and defense categories.

Strategist and planner, Todd believes in good ideas and good hair.

What does Todd trust?
"Time. The day will happen whether or not you get up."

Thomas leads the public relations and crisis communications practice for Neathawk Dubuque & Packett (ND&P). He has extensive experience in corporate communications, media relations, speech writing, special events and more. This former journalist loves deadlines and understands what it takes to stand out in today’s wide variety of communication channels.

Prior to owning his own agency, The Becher Agency (tba), and joining ND&P through a merger, this self-described aviation junkie led media relations, employee communications, corporate communications and crisis management at aviation industry icons Pratt & Whitney, Atlas Air and Northwest Airlines.

While at Atlas and Northwest, he managed strategic communications domestically and around the world. At Atlas, he gained valuable insight into international cargo, logistics and trade lanes.

Today, he's helping businesses of all sizes and industries, non-profit organizations and government agencies pursue strategic, results-driven, award-winning campaigns in public relations and advertising. He works in industries that include aviation, technology, healthcare, legal, manufacturing and services. Prior to his career in public relations, he was a reporter and editor with the Associated Press in four markets around the nation and covered the Connecticut statehouse.

He's also the author of two aviation books: Boeing 757 and 767 and Douglas Twinjets for Crowood Press of Great Britain. Thomas is fluent in German. He has visited more than 30 countries and has travelled to all 50 states.

Thomas is a graduate of Northwestern University’s Medill School of Journalism, where he earned a bachelor’s degree in journalism and a master’s degree in newspaper administration. He has earned a Certificate of Accreditation in Public Relations (APR) from the Public Relations Society of America, a distinction demonstrating competency in knowledge, skills and abilities in public relations.

If you could imagine the agency as a sizable and somewhat complex organism that thrives on fresh ideas and demanding challenges, John Bedor is that individual with his quite capable hands on the uptake valve through which the agency’s lifeblood flows: It’s the valve marked "business development."

With an MBA, client-side experience as a marketing director and more than 15 years of business development experience, John is uniquely suited for the task. The range of his sector work spans international consulting, financial services and advertising, where he has honed strengths in proposal and pitch strategy and channel/partnership development.

Beyond those key assets, his "love for the hunt" and a keen sense for business, people and how decisions get made are vital in keeping ND&P "in the hunt" - and winning - with regularity.

Mary Alice wears several "hats" - from heavy healthcare strategist leading marketing and PR efforts for three major health systems to "ideas-and-words" guru on the creative side. She has brought more than three decades of experience as a healthcare industry insider to bear on award-winning work for an array of clients, including Excela Health, BayCare, Pensacola Baptist, Massachusetts General Hospital and Franciscan St. Francis Health, among others.

Before joining the agency, this former award-winning journalist garnered similar honors for her efforts when she worked for the Fairview Health System, Lehigh Valley Hospital and Health Network, PennCare and Norton Healthcare. That she hangs her hats with ND&P is always to our clients’ benefit.

What does Mary Alice trust?
"That it will come. Whatever it is. The big idea, the right words, the perfect strategy. You just have to open up your mind and let it flow. Trust in yourself. Whatever you imagine, can happen."

John is responsible for setting the creative tone for the agency. His experience working with a wide variety of industries, clients and projects has given him a big-picture perspective and proficiency in CPR - he's helped breathe new life into some time-tested brands. Like Massachusetts General Hospital, Carilion Clinic, Washington Hospital Center, Advance Auto Parts, Virginia Tech and Carl Zeiss Optics.

John's work has been recognized by the Richmond Show, the ADDY Awards and the Print Regional Design Annual, among others.

What does John trust?
"Black button-down shirts. They're slimming, go with everything and can hide the fact you're nervous. Plus, I can roll up the sleeves to accommodate my oompa-loompa forearms."

It's not at all coincidental that Jason possesses a circus background to match a portfolio dotted with work for "big tent" clients . . . That's Atlanta's prestigious (and sawdust-free) Creative Circus from whence he graduated - and big-tent clients like Time Warner Cable, Wal-Mart, McDonald's and a stellar stable of health systems.

During stints with several well-known agencies, Jason has applied his strategic marketing and writing talents toward award-winning campaigns for national brands, including Goodyear, Bayer and Best Western. His work has won multiple Addys and recognition from the Kansas City Omni Show and Creative Review Magazine.

Jason supervises Richmond office creative, including: VCU Medical Center, St. Francis, Rex Healthcare, Virginians for the Arts, FeedMore. It's all as cohesive and dazzling as - a three-ring circus.

What does Jason trust?
"The Shuffle. First of all its just a really good word. Go ahead and say it, 'shuffle.' It also makes every song on my iTunes a bit of a surprise. When a great, forgotten tune shuffles up- a huge fist pump will soon follow."

Doug leads ND&P´s Chattanooga-based creative team. His concepting and writing skills have made their mark in advertising and public relations across every medium - from press releases and collateral to outdoor and television. He's supported clients such as Tandus, The Public Education Foundation, Shaw Industries, Chattem, UT Medical Center and WebMD.

After two decades of exploring and meeting project goals, he takes special pleasure in unique challenges, such as creating 20 microbrew brands across four markets for Gordon Biersch/Big River brewing company. Never one to shirk the responsibility of thorough research, Doug insisted on personally sampling each of the prototypes. Recognized by the American Advertising Federation and various industry-specific associations, his work helps supply the award-winning ND&P creative arsenal.

What does Doug trust?
"A well-written song. Like all great art, it can take you outside yourself--anywhere you choose."

Recognized for her strong, strategic thinking, organizational abilities and team building, vice-president and Chattanooga office director Denise Rushing brings an impressive breath of talent and experience to ND&P's clients. In working with clients of virtually every size and scope-from some of the largest and most innovative corporations like Volkswagen Group of America and global engineering group Meggitt Training Systems to mid-market boutique restaurants, design firms and non-profits-Denise has earned her stripes hands-on.

Before joining ND&P, she gained valuable marketing insight early in her career in the Birmingham area where she was the lead point of contact on clients such as Cross Creek Apparel and Pursell Industries, Inc. With 14 years of advertising experience to her credit, Denise understands the big picture of trends and rapid change and how best to lead for client benefit and growth. She is an effective communicator in both client-facing relationships, with the creative team and across offices who understands the essential importance of each.

She and her husband, urban planner Christian, share a passion for renewed neighborhoods and, um, college football!

What does Denise trust?
"Peanut butter & jelly sandwiches. PB&J's are comforting, nutritious (organic whole wheat artisan bread and Naturally More peanut butter-of course), energizing and remindful of my childhood."

Brent has more than 20 years of media experience gained on both the agency and client sides of the business. He is recognized for his innovative and strategic approach to media strategy. He has even developed his own proprietary process for media planning and placement.

During his career Brent has directed and placed media for a number of well-known national, regional, and local clients, including LandAmerica, S&K Menswear, Richmond Metropolitan Convention and Visitors Bureau, GRTC, and Inova Health System. He has placed all forms of traditional and digital media, and he has developed search engine, social and mobile marketing strategies for clients.

A former entrepreneur, Brent founded and operated World Cup Coffee in Richmond, building this successful brand from the ground up, even before Starbucks became a household name. Brent now applies a business owner’s perspective to creating cost-effective media plans with a focus on ROI.

At ND&P, Brent identifies and tracks media trends and is responsible for media strategy and placement for several of the agency’s major accounts, including Massachusetts General Hospital and Kindred Healthcare among others.   

What does Brent trust?

Excel, the pilot of any plane he’s on, The Daily Show with Jon Stewart, and that his rescue dog appreciates the great life he has now.