News

Ashley Anthony has joined Neathawk Dubuque & Packett as an assistant account executive.  Her previous experience was at the American Greetings Corporation and at Pace Communications. At ND&P, she will work with account teams for Advance Auto Parts, CMR Institute and The Harvest Foundation among other clients.

Anthony holds two degrees from Liberty University in Lynchburg – a B.S. in Communication Studies with a specialization in public relations and advertising and an MBA with a specialization in leadership. Todd Foutz, ND&P executive vice president, commented, "Ashley has excellent project management skills coupled with a keen insight. She is a great asset to our account management team."

Neathawk Dubuque & Packett took home four awards at the Chattanooga ADDYs, including a gold for the agency’s holiday card, a three-dimensional origami star. ND&P designer Grace Milburn said, “For me, the idea for the card was a ‘Eureka’ moment. After that, the biggest challenge was definitely figuring out how to make the paper craft work.” 

ND&P also received a silver ADDY for a Harry Potter themed poster for the Art’s & Education Council’s 2011 Independent Film Series. The bi-annual series brings award winning, independent films to Chattanooga that would otherwise be unavailable in the city. Meggitt Training Systems’ product photography featuring military simulation, law enforcement and commercial live fire took home a silver as well, as did ND&Ps newly redesigned website.

The American Advertising Federation, a not-for-profit industry association conducts the ADDY awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

Looking for a media planner with 5+ years of agency experience. Responsible for target market analysis, interpreting proprietary and syndicated data, media strategy and plan development/maintenance, budgeting, rate negotiation, competitive spending summaries, managing multiple campaigns and integrated flowcharts. Creative media solutions needed with an emphasis on digital media opportunities. Strong problem solving and communications skills (both written and oral) required to help maintain media vendor relationships, conduct strategy sessions with the client, and present plans. Computer proficiency in Scarborough, Nielsen, Arbitron, MRI, comScore, SmartPlus (or similar), Excel, and PPT are required; experience in healthcare marketing preferred. Bachelor’s degree and some travel required. Resume to bmorris@ndp-agency.com.

Chelsea Worley has joined Neathawk Dubuque & Packett (ND&P) in the newly created position of interactive production manager. Her previous experience was at The Johnson Group in Chattanooga. Worley has both a B.A. and M.A. in Communication from the University of Alabama.

With this position, ND&P continues to meet the needs of our clients and expand the breadth and depth of the agency's interactive and digital capabilities. “Chelsea's working knowledge and experience within the interactive/digital sector of marketing will prove invaluable as we respond to steadily growing volume in that area of our business,” said Danny Fell, ND&P executive vice president. “Her understanding of interactive capabilities, costs and timelines will enable us to provide our clients with the kind of support they've come to rely on—whether it's a multi-functional Internet site, mobile app or social media initiatives.”

In February 2010, ND&P acquired 3HD, a small, dynamic firm well-suited to complement the agency's growing interactive practice. In addition to a substantive measure of talent and experience, ND&P also gained several powerful e-commerce, content management and online education software programs to better serve future and existing clients.

Since the merger, ND&P has been recognized at the Summit Awards, Communicator Awards and the Virginia Society for Healthcare Marketing and Public Relations Measure of Excellence Awards for outstanding interactive and web development work for its clients.

Angela Ice also joins ND&P as an administrative assistant. Her resume includes work as an office manager and executive assistant. A graduate of Arizona State University, Ice has a B.S. in Marketing.

"The addition of these two marketing professionals reflects our firm's continuing growth and responsiveness to our clients' challenges and market opportunities," said Fell.

Neathawk Dubuque & Packett (ND&P), a full-service advertising agency, has added
National College to its roster of higher education clients. National College, with
campuses in six states, enables students to successfully enter the local workforce
through a variety of academic offerings. ND&P is providing communication support to
the school's 125th anniversary.

“National College students benefit from a legacy of 125 years of teaching excellence
and a commitment to graduating highly skilled and successful employees,” said Todd
Foutz, executive vice president, ND&P. “We are pleased to work with National
College to create effective and meaningful communication around such an important
milestone.”

Roanoke, VA – Neathawk Dubuque & Packett (ND&P), a full-service advertising agency with an office in Roanoke, received 12 2011 Summit Awards for its public relations work on behalf of clients. ND&P received seven Gold Awards and five Silver Awards.

The annual Summit Awards are presented by the Blue Ridge Chapter of the Public Relations Society of America (PRSA).The awards recognize outstanding work in public relations and highlight the creative and effective ways in which communications impact lives.

ND&P received Gold Summit Awards for:

• Lin Chaff Award for Creativity – Downtown Roanoke, Inc.
• Community Partnerships – Honoring America’s Heroes, ND&P’s partnership with the Virginia Veterans Committee
• Exhibits and Tradeshows – SHSMD Annual Conference
• Interactive/Audiovisual – Carilion Clinic’s “Inspiring Better Health” television spot
• Print Publications – AnMed Health’s physician referral campaign
• Public Relations Campaign – Downtown Roanoke, Inc.
• Website Development – Downtown Roanoke, Inc.

The agency also received Silver Awards for:

• Lin Chaff Award for Creativity – Carilion Clinic’s “Inspiring Better Health” television spot
• Interactive/Audiovisual – AnMed Health’s “What’s Your BMI?” campaign
• Media Relations – Honoring America’s Heroes, ND&P’s media outreach on behalf of the Virginia Veterans Committee
• Social Media – Dirty Karma Vodka
• Social Media – SHSMD Annual Conference

"It is an honor to be recognized so many times by the Blue Ridge Chapter’s Summit Awards," said Todd Foutz, executive vice president, ND&P. "These are competitive categories and we're privileged to have projects that generate such great success and are then recognized for that effort.”

Neathawk Dubuque & Packett (ND&P), a full-service advertising agency, added CMR
Institute as a new client. CMR Institute, headquartered in Roanoke, is the leading
provider of educational solutions for healthcare representatives and managers.
ND&P will work with the organization on strategic marketing communication.
“CMR Institute has set the standard for educating healthcare representatives and
managers. The organization has consistently provided the highest quality content and
developed the most effective educational methods to serve the always-changing
pharmaceutical and biotech industries,” said Todd Foutz, Executive Vice President,
ND&P.

“From our perspective, this is a great opportunity to collaborate with such an
innovative, passionate organization, and we look forward to great success,” said
Foutz.

“We are excited to partner with ND&P,” said Michelle O'Conner, Interim President and
Chief Executive Officer, CMR Institute. “We need a strategic partner with a strong
history in healthcare who can work with us as we continue to strengthen our brand in
an evolving market. ND&P is a perfect fit for us.”

CMR Institute is the leading independent provider of non-branded education for the
pharmaceutical, biotech, and medical device industries and has educated more than
150,000 professionals. Founded in 1966 by physicians in response to a need for
increased therapeutic knowledge through scientific education, CMR Institute offers
professional development and ongoing continuing education for representatives,
managers, and other professionals. Its expert content is developed and updated by
leading industry experts and distinguished thought leaders from prestigious
universities and academic medical centers, and includes key education on science,
disease management, ethics, business acumen and leadership. CMR Institute's
not-for-profit status allows it to continually invest its resources in its library of
education to realize its mission, which is to advance knowledge to enhance
healthcare. To learn more about CMR Institute, visit www.cmrinstitute.org.

Neathawk Dubuque and Packett (ND&P) won 61 awards in the 17th Annual Communicator Awards, excelling in the areas of print design, integrated campaigns, interactive, and video/audio production. Of the 61 awards, ND&P received ten awards of excellence and 51 awards of distinction.

ND&P won awards for work for Massachusetts General Hospital in Boston, MA, St. Francis Health in Indianapolis, IN, Gaylord Hospital in Wallingford, CT, and Georgetown University Hospital in Washington, DC. Richmond, VA area clients include Minds Wide Open, VCU Medical Center, Catholic Diocese of Richmond, The Jefferson Hotel, Bliley’s Funeral Home and the Virginia State Police Insurance Fraud Program. For a full listing of awards, visit the ND&P website at http://www.ndp-agency.com/About/Awards/.

“It’s always a thrill to be recognized for great creative work,” said John Griessmayer, ND&P’s chief creative officer. “Our clients put a lot of trust in us, so this is as much an honor for them as it is for us.”

The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded by communications professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video interactive and audio. The 2011 Communicator Awards received over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The award of excellence, the highest honor, is given to those entries whose ability to communicate puts them among the best in the field. The award of distinction is presented for projects that exceed industry standards in quality and achievement.

The digital designer works with the agency's web programmers, creative director, copywriters and content developers to produce, maintain and update content and design for agency-produced and maintained sites. This position reports to the creative director.

The digital designer creates and assists in developing and managing interactive/web projects. Essential capabilities include the creation of visually dynamic, intuitively functional Internet sites that encompass key marketing tenets, including brand image and strategic objectives. Grounding in user experience design is a must.

Working with the programmer from a shared creative brief, the digital designer also produces online content, including traditional banner ads, buttons, interstitials, interactive banners, video ads and more. These duties require familiarity with rich media and bandwidth considerations.

The digital designer should be capable of handling multiple projects, and possess strong interpersonal skills, as well as a well-developed design sensibility and eye for detail. An advanced level of verbal and written communication is vital. The digital designer must be a self-starter, with a keen ability to think well beyond conventional solutions.

The qualified candidate will have extensive experience with programs such as Photoshop, Illustrator, Dreamweaver, Fireworks and Flash in addition to a familiarity with web technologies such as compliant HTML, advanced JavaScript libraries (i.e. jQuery) and XML. Experience with iOS and Android is desirable, but not essential. A degree in communications design or a related field is preferred.

Distinguishing Characteristics
The digital designer should have extensive knowledge of and experience in:

• Typographic
• Identity
• Web information and interactive design
• Site architecture
• Database driven content
• User interface design
• Web page layout
• Browser and platform capability
• Cross-browser and cross-platform issues
• Animation
• Image compression
• Component size and speed considerations
• Mobile design experience would be a plus

We are actively seeking qualified candidates for this position. Please send your resume and a link to your online portfolio to Gay Maupin (gmaupin@ndp-agency.com).

Neathawk Dubuque & Packett (ND&P) took home a total of seven awards at this
year's International Aster Awards and Virginia Society for Healthcare Marketing and
Public Relations (VSHMPR) Measure of Excellence Awards.

ND&P won a gold Aster Award for the Massachusetts General Hospital "I'm Camera
Shy" colonoscopy campaign poster. The agency also won a silver medal for a series
of cinema advertising slides for Shore Health System and three bronze medals for
work for Massachusetts General and VCU Health System.

In the Measure of Excellence competition, ND&P won first place in the television
advertising category for a cardiac TV spot as well as third place in the website
division for the Winchester Medical Center Bariatric Program.

“I'm very proud of the work that we have accomplished this year,” said ND&P's
president Susan Dubuque. “It is always a great compliment to have our work
recognized with these industry awards.”

Creative Inc.'s Aster Awards is an international medical marketing awards program,
which allows advertising agencies and healthcare organizations to compete for
recognition against similarly sized agencies. VSHMPR is a state organization
dedicated to improving effective healthcare communications, strategic planning and
marketing.

Neathawk Dubuque & Packett, a local advertising agency in Richmond, VA, is celebrating Pet Sitters International Take Your Dog to Work Day on Friday, June 24, 2011. Various activities for both people and pets will include: a raffle, a canned food drive and a Yappy Hour with "pupjitos" and "muttinis." Local pet store For the Love of Pete will be supplying tasty dog biscuits for ND&P's canine visitors, and Follow Me Dog Training is also donating products for the event. Proceeds from the canned food drive and raffle will go towards the local Meals on Wheels “Meals for Pets” program. Raffle tickets cost one dollar or a can of pet food. National Take Your Dog to Work Day encourages businesses to bring their furry friends in to work for a day of canine fun each year in June.

"We have always welcomed our four-legged associates, and we hope to make a difference in the lives of pets and their owners with this year’s fundraiser," said Mary Pearce, the agency’s Chief Pet Morale Officer. While the agency has participated in this event since 2008, the ND&P Richmond office has always been dog friendly and does have a few four-legged agency "regulars." Staff are expecting several additional canine visitors on the 24th including a motley crew of mixed breeds and a team of Chihuahuas.

Neathawk Dubuque & Packett, an advertising and public relations agency, was recognized three times at the 2011 annual Hermes Creative Awards. The agency received two platinum awards, the first for a poster design for the Catholic Diocese of Richmond, and the second for a campaign for Downtown Roanoke Inc. The agency holiday card design won a gold recognition for excellence in advertising.
The Hermes Awards is an annual international contest for original advertising in concept, writing, and design. Entries are judged by members of the Association of Marketing and Communication Professionals (AMCP). AMCP promotes creative work for nonprofit organizations, a main component of the competition.
This is not the first recognition for ND&P by the Hermes Awards: the agency won two platinum awards for work for the VCU Medical Center in 2009. “We are extremely honored to be recognized by the AMCP again,” said Roger Neathawk, chairman and CEO of ND&P. “I would also like to extend our congratulations to our clients for their winning work.”

Chattanooga, TN-The Chattanooga chapter of the American Institute of Graphic Arts (AIGA), a professional association for designers that serves to inform, communicate, inspire, represent and educate the community about design, has selected ND&P's Grant Little as president. As president, Little will represent the AIGA Chattanooga chapter for the next two years where he will oversee the operations of the chapter and maintain the organization for professionals and students in the area.

Little has been with the chapter since its inception in 2004. Prior to working with AIGA, he was with another local group, totaling his work with the Chattanooga design community to 12 years. Little has served on the board of the Chattanooga chapter of AIGA since January 2007 as the event director, where he was involved with the planning of several events. Little joined ND&P in January 2005 and is currently a senior designer.

Little is a graduate of the University of Tennessee-Chattanooga with a Bachelor of Fine Arts in graphic design.

Neathawk Dubuque & Packett (ND&P) garnered a Gold award in the national ADDY competition winning for a poster campaign for The Perfect Fix, a handyman shop in Forest, Va. The award, which was announced this past Saturday evening at a ceremony held at the Hilton San Diego Bayfront Hotel, is the agency's first national ADDY win.

The campaign was created by ND&P's chief creative officer John Griessmayer who served as creative director, along with Kym Davis who provided art direction and Lorie Keyser, copywriting. Each of the three posters in the campaign promotes a particular service offered by the The Perfect Fix handyman shop in a tongue-in-cheek style.

ND&P's Chairman and CEO Roger Neathawk said, "This is a huge win, not only for the agency and our clients, but for our very talented creative staff. I couldn't be prouder of them, especially John, Kym and Lorie for going the extra mile to create this campaign that makes me chuckle every time I see it."

Griessmayer said, "To win in a competition that includes entries from throughout America is very exciting. I'm thrilled to see our work and our staff honored in the top awards show in the country."

Earlier, the posters received a Silver award in the Western Virginia ADDYs, then went on to win a Gold and Best of Show in the District 3 competition, which included entries from Virginia, North Carolina and South Carolina. The district win qualified the work for consideration in the national competition.

The American Advertising Federation, a not-for-profit industry association conducts the ADDY awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

Other Requirements:

At least 7-10 years agency experience
Web design and Flash proficiency
Experience collaborating on broadcast and print shoots
Candidate should be proficient in the following programs:

InDesign
Illustrator
Photoshop
Acrobat
Flash
If you meet all of the above requirements (and we do mean all) please send resume to jobs@ndp-agency.com

This position is responsible for the internal scheduling of work throughout the agency. The traffic manager assigns a step-by-step schedule of completion for all agency projects. Under the direction of the Creative Director, the traffic manager coordinates movement of all jobs through all agency departments (account service, creative, interactive, production, media) and runs the weekly agency traffic meetings.

The traffic manager tracks and physically moves jobs from one level of completion to the next, with a keen eye on internal, client, production and placement deadlines. If changes in timing or scheduling take place, the traffic manager is responsible for updating schedules and informing all members of the team.

Requirements-

Experience with the internal trafficking process for broadcast, print, direct mail, collateral and interactive projects.
Able to perform in fast-paced agency environment
Experience with some type of agency management software (like advantage).
Detail-oriented, Proactive, Problem-solver
Functioning multi-tasker and self-starter
Responsibilities-

Opens all hard copy agency job jackets
Reviews daily work schedule with creative director
Reviews any Job Change Orders from account executives, revises schedules and informs affected agency personnel
Works closely with traffic managers in other offices
Publishes weekly traffic sheet and runs weekly traffic meetings
Expedites all "crisis jobs"
Notifies account executives/production manager when necessary to contact clients for any materials, information, etc., required to complete scheduled projects
Communicates regularly with account service and media about the current status of all jobs in progress in creative/production
Reports any problems affecting job quality, due dates and costs to account service
Proofreads all artwork/digital proofs (or schedules proofreading personnel) before releasing internally or externally
Makes sure all material is properly signed off as approved by account executive and client
Regulates time to allow for an internal review of all concepts or layouts between account executive and creative team
If you meet all of the above requirements (and we do mean all) please send resume to jobs@ndp-agency.com

Richmond, VA - Neathawk Dubuque & Packett (ND&P) recently garnered a Best of Show award in the eighth annual Service Industry Advertising Awards (SIAA) competition for a series of print ads for Gaylord Hospital in Wallingford, Connecticut. ND&P also picked up 15 gold, six silver, five bronze and 10 merit awards for a total of 37 awards— more than any other agency in the country.

ND&P president Susan Dubuque said, "We are very pleased to see work for our clients recognized in this national awards show. It is further evidence of the winning combination of sound strategy and strong creative, which we strive to deliver every day."

Gold awards were earned for work for the Catholic Diocese of Virginia, The Jefferson Hotel, Massachusetts General Hospital, MINDS WIDE OPEN: Virginia Celebrates Women in the Arts, Shore Health System, Society for Healthcare Strategy and Market Development, VCU Medical Center, Virginia State Police, and Washington Hospital Center.

Other ND&P clients represented in the winning work include Bliley's, Georgetown University Hospital, Montgomery General Hospital, Rex Hospital, and St. Francis Hospital & Health Centers.

Nearly 2,000 entries were received in the SIAA competition, which originally began in 2003. "The economic recovery has definitely been realized in the growth in entries this year. More than 400 agencies and 1,000 institutions participated," said Jan Michael Lok, SIAA executive director.

Neathawk Dubuque and Packett (ND&P) took top honors at the mid-March District 3 ADDY awards. A poster campaign for "The Perfect Fix," a handyman shop in Forest, VA, won both a Gold and the Best Of Show ADDY, beating out other entries from North Carolina, South Carolina and Virginia. Earlier, the posters garnered a Silver award in the Western Virginia ADDYs. The campaign now moves on from the district competition for consideration in the national awards.

"Being recognized for your work is always rewarding," said John Griessmayer, ND&P's chief creative officer. "But we're particularly excited about this win because of the level of competition. There are a lot of great agencies in the southeast, and knowing that our work is considered the best in our region is a huge honor." The poster series was created by John Griessmayer, creative director, Kymberleigh Davis, art director, and Lorie Keyser, copywriter.

The American Advertising Federation, a not-for-profit industry association conducts the ADDY awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

Advertising and marketing agency Neathawk Dubuque & Packett (ND&P) has expanded its healthcare client portfolio with the addition of AnMed Health, a South Carolina-based healthcare system.

ND&P will be AnMed Health's strategic partner for brand management, marketing of key services, media planning and online strategy development.

"We're looking forward to working with an organization that has such strong ties to the communities it serves," said Susan Dubuque, ND&P president. "We're eager to put our expertise to work for a healthcare system that continues to grow to meet the needs of its patients."

AnMed Health has been serving patients since its first hospital, Anderson County Hospital in South Carolina, opened more than 100 years ago. AnMed Health now has two primary medical campuses and several community health centers and physician practices.

Advertising agency Neathawk Dubuque & Packett (ND&P) has begun work with Search Associates, a recruitment organization that places teachers, administrators and interns in international schools throughout the world.

"We're really excited to work with a company that takes such a personal approach to the services they offer," said Denise Rushing, ND&P vice president and Chattanooga office director. "Search Associates has helped thousands of candidates to find suitable jobs overseas, and we look forward to helping them by developing effective tools to support their work."

ND&P will work with Search Associates to completely redesign their website, focusing on a user-friendly site that will serve the needs of countless numbers of recruiters and candidates (teachers and school administrators) worldwide.

Search Associates placed over 1800 administrators, teachers and interns last year alone making them the largest of the International School placement organizations with offices spanning the globe.

Neathawk Dubuque & Packett (ND&P) has added Meggitt Training Systems, a defense and law enforcement training company headquartered in Suwanee, GA, as its newest client. Meggitt joins other defense and law enforcement clients represented by ND&P including the Virginia State Police, ITT Night Vision & Imaging and ATK Energetic Systems.

"We are excited to work with Meggitt and add them to our defense clientele," said Denise Rushing, vice president. "Their remarkable technology is used for military and law enforcement training around the world. It fits nicely with what we do for our other clients."

ND&P will be providing Meggitt with a variety of advertising and public relations services including interactive, trade show support, creative, collateral and media.

Through research and development, Meggitt, a division of Meggitt PLC, uses the latest technology to improve training solutions for military and law enforcement agencies. They are the leading supplier of integrated live-fire and virtual weapons training systems, unmanned land and sea vehicles, aerial targets and electronic scoring systems.

ND&P is a full-service advertising, marketing, and public relations agency with offices in Richmond and Roanoke, VA, Chattanooga, TN, Charlotte and Durham, NC, and Tampa, FL, with an array of clients including VCU Medical Center, Bliley's, The Jefferson Hotel, Virginia Tech, Loma Linda University Medical Center, ITT Night Vision & Imaging, Volkswagen Group of America, Massachusetts General Hospital and Meggitt Training Systems.

Roanoke, VA - Neathawk Dubuque & Packett was awarded eight Summit Awards for its public relations work on behalf of regional and national clients. ND&P received five Gold Awards and three Silver Awards.

The Summit Awards recognize outstanding work in public relations and highlight the creative and effective ways in which communications impact lives.

ND&P received Gold Summit Awards for its work with DRI, in the social media category; The Catholic Diocese of Richmond, Lin Chaff Award for Creativity; Massachusetts General Hospital, website development; Massachusetts General Hospital, Lin Chaff Award for Creativity; and Minds Wide Open, special events category.

The agency also received Silver Awards for Minds Wide Open, media relations; Virginia Western Community College, media relations; and Massachusetts General Hospital, Interactive/Audiovisual category.

"We are honored to have been recognized with so many Summit Awards," said Todd Foutz, ND&P executive vice president. "The work we do is simply the result of our commitment to our clients and to excellence. These awards are truly a reflection of our clients' success and we could not be more pleased."

Roanoke Regional Airport, represented by advertising agency Neathawk Dubuque & Packett (ND&P), was awarded second place in the websites category at the Airports Council International (ACI) - North America's 2010 Excellence in Marketing & Communication Contest. This year's contest had over 250 entries evaluated by 20 judges from around the world.

"The ACI contest is very competitive and we are up against airports with multi-hundred-thousand dollar budgets," said Sherry Wallace, Manager of Marketing and Air Service Development at the Roanoke Regional Airport. "This win is very exciting for us, and we couldn't have done it without ND&P."

ND&P provides Roanoke Regional Airport with advertising and public relations services including interactive, creative, social media and media relations.

Roanoke Regional Airport is Western Virginia's only full-service airport, offering more than 50 scheduled flights daily with nonstop service from Roanoke, Virginia to nine major cities. US Airways, United Airlines and Delta are some of the major airlines that fly out of Roanoke Regional Airport every day. Allegiant Air also provides full sized jets and frequent service to Florida.

Neathawk Dubuque & Packett (ND&P), an advertising agency, has acquired a new client from the South Florida area, BayCare Health System, serving the Tampa Bay area.
"We are thrilled to be working with BayCare," said Mary Alice Czerwonka, ND&P senior vice president and Tampa office director. "BayCare is a leader in the health care industry here in Florida. They will be exciting to work with."

ND&P will provide advertising for BayCare's Region 1 hospitals - St. Anthony's Hospital, Morton Plant Hospital, Mease Countryside Hospital, Mease Dunedin Hospital and Morton Plant North Bay Hospital - and related health care services. BayCare Health System is a leading community-based health care system with hospitals, outpatient centers and health care services throughout the Tampa Bay area.

Neathawk Dubuque and Packett (ND&P) won 37 awards in the 16th Annual Communicator Awards, excelling in the areas of print design, integrated campaigns, interactive and video/audio production. Of the 37 awards, ND&P received eight awards of excellence and 29 awards of distinction.

"The Communicator Awards are reflective of our terrific clients," said Roger Neathawk, ND&P's chief executive officer. "We also are very fortunate to have such creative and talented people in all of our offices across the region."

ND&P won awards for the following clients:

Meriter Health System, Madison, WI

Award of Excellence - Print - Heal Teach & Serve - billboards - outdoor/environmental
Award of Excellence - Print - Heal Teach & Serve - print ads - advertising campaign
Award of Distinction - Print - Heal Teach & Serve - pole banners - advertising other
Award of Distinction - Print - Heal Teach & Serve - pole banners - advertising campaign
Award of Distinction - Integrated Campaign - Heal Teach & Serve - promotional/branding
Award of Distinction - Video - Inpatient & Outpatient TV - promotional/branding
Award of Distinction - Interactive - Meriter website - website
Washington Hospital Center, Washington, DC

Award of Excellence - Audio - Heart Sounds - commercial
Award of Distinction - Audio - Healthwalk - commercial
The Jefferson Hotel's Lemaire Restaurant, Richmond, VA

Award of Excellence - Print - Corporate ID Package - corporate identity campaign
Award of Distinction - Print - Pearls & Tie Ads - print advertising campaign
Shore Health System, Easton, MD

Award of Excellence - Print - Brand "That's Why" - outdoor/environmental
Award of Excellence - Print - Breast Health - print advertising campaign
Award of Distinction - Print - Nurse Magnet Recognition - business/trade publication ad
Award of Distinction - Print - The More You Click - newspaper ad
Award of Distinction - Print - Cancer Is In Me - advertising campaign
Award of Distinction - Print - Brand "That's Why" - advertising campaign
Carolinas Medical Center, Charlotte, NC

Award of Excellence - Print - A Wonderful Welcome brochure -overall design
Award of Excellence - Print - A Wonderful Welcome - brochure/handbook
Award of Distinction - A Wonderful Welcome brochure - copywriting
VCU Medical Center, Richmond, VA

Award of Distinction - Print - One Tiny Reason invitation - marketing/promotion
Award of Distinction - Print - NICU Billboard - outdoor/environmental
Award of Distinction - Print - One Tiny Reason - newspaper ad
Award of Distinction - Print - One Tiny Reason - poster
Award of Distinction - Integrated Campaign - One Tiny Reason - business to consumer
Award of Distinction - Integrated Campaign - US News Campaign - business to consumer
Virginia State Police Insurance Fraud Program, Richmond, VA

Award of Distinction - Print - 2009 Desktop Calendar - marketing/promotion calendar
Georgetown University Hospital, Washington, DC

Award of Distinction - Print - Prostate Lecture Postcard - direct mail
Award of Distinction - Print - Kidney Metro Boards - outdoor/environmental - mall/airport/transit/bench
Award of Distinction - Print - Football & Basketball - advertising campaign
Loma Linda University Medical Center, Loma Linda, CA

Award of Distinction - Print - Incontinence magazine ad
Award of Distinction - Print - Male Eating Disorder magazine ad
Award of Distinction - Print - Incontinence newspaper ad
Award of Distinction - Print - Male Eating Disorder newspaper ad
Award of Distinction - Print - Bariatric Surgery newspaper ad
Award of Distinction - Print - Bike & Ties Prostate Surgery ads - advertising campaign
Poplar Springs Hospital, Petersburg, VA

Award of Distinction - Print - Battle Scar poster
The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded by communications professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Award of Excellence, the highest honor, is given to those entries whose ability to communicate puts them among the best in the field. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.

http://www2.timesdispatch.com/rtd/business/local/article/BPBP08_20100607-222604/349719/

Neathawk Dubuque & Packett (ND&P), a Richmond-based advertising agency has added Lifestyle Spirits to its client list. ND&P will be handling brand development, packaging, interactive development, publicity and launch promotions for Lifestyle Spirits. Their first line of spirits will be introduced in Virginia in the spring of 2011 and roll out to other mid-Atlantic states shortly thereafter.

"We are thrilled to be working with Lifestyle Spirits," said Todd Foutz, ND&P executive vice president and Roanoke office director. "The beverage category is competitive and intensely creative - which fits our agency so well and makes us a great fit to help launch their brands."

Lifestyle Spirits is a Christiansburg, Virginia-based corporation whose goal is to develop and formulate premium, affordable spirits.

The company founders are crafting a line of spirits targeted to those who want beverages that match an individual's style of living. Their principle is, in fact, that your spirit should fit your lifestyle.

ND&P President Susan Dubuque and Senior Account Executive Denise Rushing will make a presentation on the growing importance of design in healthcare in Chicago next week during NeoCon (The National Exposition of Contract Furnishings) World's Trade Fair 2010, the nation's largest and most prestigious gathering of commercial interiors designers and manufacturers.

"We're thrilled with this opportunity to share some of our healthcare marketing and design insights before such an elite group," says Dubuque. "It attracts 40,000 commercial and residential interiors professionals and 1,000 exhibiting manufacturers who are shaping the look and feel of thousands of hospitals and other spaces both in the U.S. and abroad."

Dubuque, based at ND&P's Richmond office is a nationally recognized healthcare marketing expert. Rushing, based at ND&P's Chattanooga office, has worked with a number of leading design and commercial interiors clients during her career.

The presentation, entitled "Marketing the Modern Healthcare Facility: Why Design Matters," touches on a broad range of factors, including the new healthcare consumer; the effect of the patient experience on brand; and how design influences patient experience. Dubuque and Rushing's presentation is set for Wednesday, June 16 at 9:30 a.m. in NeoCon's main location, the Merchandise Mart, which spans two blocks in the heart of downtown.

NeoCon includes over 700 showrooms and exhibitors, including major brands such as Knoll, Shaw, Steelcase Mohawk and dozens more.

Visit NeoCon at http://www.neocon.com/

Richmond- based advertising agency Neathawk Dubuque & Packett (ND&P) has won 17 awards for 11 of its clients at the 2010 Aster Awards competition.

The Aster Awards, sponsored by Marketing Healthcare Today, recognizes the nation's most talented healthcare marketing professionals for advertising excellence.

"We are pleased to share these awards with our terrific clients," said Roger Neathawk, ND&P's chief executive officer. "I am proud of the work done at all of ND&P's offices in Virginia, North Carolina and Tennessee."

ND&P's Richmond office won a total of 13 Aster awards for Georgetown University Hospital in Washington, DC, Loma Linda University Medical Center in Loma Linda, CA, Meriter Health Services in Madison, WI, Poplar Springs in Richmond, VA, Shore Health System in Easton, MD, VCU Health System in Richmond, VA, VCU Medical Center in Richmond, VA, and Washington Hospital Center in Washington, DC.

ND&P's Chattanooga office won three Aster awards for Hutcheson Health Foundation and Hutcheson Medical Center in Fort Oglethorpe, GA, and Excela Health in Greensburg, PA.

ND&P's Charlotte office won an Aster award for Carolinas Medical Center in Charlotte, NC.

Richmond- based advertising agency Neathawk Dubuque & Packett (ND&P) has won 17 awards for 10 of its clients at the 27th annual Health Care Advertising Awards competition.

"We are thrilled to have won so many awards," said Roger Neathawk, ND&P's chief executive officer. "Our winning work is a reflection of the terrific partnerships we have with our clients."

ND&P received a best in show award for their client VCU Health System - one of only 16 handed out this year. In addition to the best of show, ND&P won an additional two gold, three silver and one merit award for VCU Health System.

In addition, ND&P and their clients were honored with three gold awards for Washington Hospital Center in Washington, DC; Excela Health in Greensburg, PA; and Montgomery General Hospital in Olney, MD.

ND&P received two silver awards for Poplar Springs Hospital in Petersburg, VA and Loma Linda University Medical Center in Loma Linda, CA.

ND&P received five merit awards for Loma Linda University Medical Center; Georgetown University Medical Center in Washington, DC; Carolinas Medical Center in Charlotte, NC; Shore Health System in Easton, Maryland; and St. Francis Medical Center in Indianapolis, IN.

The Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, is the oldest, largest and most respected healthcare advertising awards competition in the nation.

Richmond, VA - Roger Neathawk, chief executive officer of Neathawk Dubuque & Packett (ND&P), announced today that CarolAnn Cartwright has joined the Richmond office as a creative services manager. Cartwright most recently worked at RightMinds, where she was director of production and traffic.

Cartwright joins ND&P with over 14 years of print and agency experience ranging from being a procurement analyst to working in account services with clients such as Land America and Dominion Power.

Cartwright attended West Virginia Wesleyan College where she studied accounting. She also has experience in drafting and design.

Richmond, VA - Roger Neathawk, chief executive officer of Neathawk Dubuque & Packett (ND&P), announced today that James Setaro has joined the Richmond office as a senior account executive. Setaro most recently worked at RightMinds, where he was responsible for online and offline marketing communications including interactive and print advertising, collateral, and broadcast advertising for numerous clients.

Setaro joins ND&P with over 15 years of corporate and agency experience ranging from serving as sales planning administrator and senior product marketing administrator with Toyota to working at The Martin Agency.

Setaro holds a bachelor's degree from the University of Virginia and a master of business administration from Virginia Commonwealth University.

Richmond, VA- Roger Neathawk, chairman and chief executive officer of Neathawk Dubuque & Packett (ND&P) announced today that Ana Costa, Katie Sidenberg and Shannon Burnett are serving in new positions in the Richmond office.

Costa has been hired as ND&P's media assistant/receptionist. Before joining ND&P, Costa worked as an account executive at Richmond Suburban Newspapers and freelanced for several Richmond magazines. Costa holds a bachelor's degree in English with minors in writing and media studies from Virginia Commonwealth University.

Sidenberg has been promoted to account coordinator. Sidenberg previously worked as ND&P's new media research specialist and holds a bachelor's degree in communications from Radford University with a concentration in public relations and a minor in dance.

Burnett has also been promoted to account coordinator. Previously, Burnett was ND&P's traffic manager, assisting with account information transfer within the agency and releasing ads to publications. Burnett holds a bachelor's degree in marketing from Virginia Commonwealth University and an associate degree in business management from J. Sargeant Reynolds Community College.

ND&P is looking for a Copywriter at their Richmond, VA office. 3-5 years agency writing experience with a strong portfolio and reel that demonstrates an understanding of all media is required. A background in Healthcare is preferred. Candidates must be ready to work in a fast-paced, high-energy, team environment. Salary commensurate with experience. Send your info to: janderson@ndp-agency.com. Please include a link to your on-line portfolio.

Roanoke, VA-Todd Foutz, executive vice president of Neathawk Dubuque & Packett (ND&P), announced that Betsy Parkins has joined the Roanoke office as a senior account executive. Parkins was formerly media relations director at SteegeThomson Communications in Philadelphia, PA. As senior account executive, Parkins will work with a number of clients, helping them to raise brand awareness and meet immediate business goals, particularly through integration of social media tools into traditional marketing and advertising programs.

"We are really excited to have Betsy join our team," said Foutz. "Her education and background in communications will be a real asset for us."

Parkins joins ND&P with experience ranging from launching ground-breaking IT products and establishing the fastest-growing cultural event in the country to improving patient safety. Her career includes work as vice president development/senior development officer at Medical Missions for Children, Paterson, NJ, and as senior account executive with O'Keeffe & Company, a high-tech PR agency, in Broomall, PA, for clients including Robert Wood Foundation, Polycom, Inc., and the Smithsonian Freer/Sackler Gallery.

Parkins holds a Bachelor of Arts in journalism from Washington & Lee University and a Master of Science in communications management from Syracuse University.

Richmond, VA - The Richmond Ad Club, which works to ensure the continued vibrancy and growth of the Richmond metropolitan area's advertising and creative community, has selected ND&P's Rob Reid as president. As president, Reid will ensure that the Richmond Ad Club continues to recognize local talent in addition to raising awareness of Central Virginia as a hub of creative excellence.

Reid brings a variety of experience with him, including work at RightMinds, Cavalier Telephone and S&K Famous Brands in Richmond; Kinsella Communications in Washington, DC; The Fauquier Citizen in Warrenton, VA and The Daily Beacon in Knoxville, TN. Previously, Reid has served as the Richmond Ad Club's treasurer and media chair. Reid joined ND&P in 2008 as Media Buyer.

Reid is a cum laude graduate of the University of Tennessee with a Bachelor of Science in communications and a minor in business.

Chattanooga, TN-Daniel Fell, executive vice president and Chattanooga office director of Neathawk Dubuque & Packett (ND&P), announced that Andrea Hull has joined the Chattanooga office as a Production Manager. Hull was formerly the Sales Coordinator at WDEF Television and will be working with regional and national clients.

"Andrea's broad media and production experience and her attention to detail should prove quite beneficial for our company and clients," said Fell. "We are pleased to have her on board." Hull joins ND&P with ten years of experience in television and production. Her career includes work as a Production Technician.

Hull holds a Bachelor of Arts in Communications from the University of Tennessee at Chattanooga.

Neathawk Dubuque & Packett (ND&P) took top honors in the Western Virginia ADDY® award show held this past Saturday evening in Roanoke, VA. A poster for the Catholic Diocese of Richmond Office of Vocations garnered the Howard Packett Award for Creative Excellence, which recognizes the very best work in the entire show, regardless of category, as well as Gold and Best-In-Print awards.

Kevin Fuller of Archrival in Lincoln, Neb., one of the show judges, said, "Advertising the priesthood would seem to be somewhat impossible these days. This poster does so in a way that makes you take notice and makes you think." Fellow judge Mike Rovner of Agency 212 in New York agreed, saying "...this poster was so intriguing, and it attempts to tackle a rather large problem these days...getting young men interested in joining the priesthood. Extremely smart and powerful stuff."

ND&P also won a Silver ADDY® for the logo and stationery package for The Jefferson Hotel's Lemaire restaurant, which was named one of Esquire magazine's "Best New Restaurants of 2009." The agency's self-promotion "Trust" campaign did well earning a Gold and two Silver awards. Other ND&P winners, all Silver, included Carilion Clinic's "Hunter" TV spot and "Count on Carilion" TV campaign, and AAF District 3 stimulus package invitation.

Separately, ND&P won Silver awards in the Hampton Roads, Va. ADDY® show for the "One Tiny Reason" poster for VCU Center for Health Disparities and in the Chattanooga, Tenn. show for a brochure for Supportseven.

The ADDY® Awards are the world's largest and toughest advertising competition. They represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

Neathawk Dubuque and Packett (ND&P) won 36 awards, more than any other agency in the country, in the seventh annual Service Industry Advertising Awards (SIAA) competition, including a Best of Show for the VCU Health System Human Resources Annual Report.

"We are really pleased to have done this work for VCU," said Susan Dubuque, ND&P's president. "To make an HR report so memorable is a terrific endorsement of the creativity of our team here at ND&P. We are equally proud of the work we do for all our clients."

ND&P also won SIAA awards for work for Bliley's, The Jefferson Hotel, MINDS WIDE OPEN: Virginia Celebrates Women in the Arts, Poplar Springs Hospital, and the Virginia State Police. Other ND&P clients recognized in the competition included Best Friends Animal Society, Excela Health, Loma Linda University Medical Center, Montgomery General Hospital, Princeton Healthcare System, Shore Health System, St. Francis Medical Center, and Washington Hospital Center.

The Service Industry Advertising Awards began in 2003 and are the only advertising awards to specifically recognize the achievements of the service industry. More than 300 advertising agencies and 900 institutions participated in the seventh annual Service Industry Advertising Awards. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall break-through advertising content.

Neathawk Dubuque & Packett (ND&P), a Richmond, Va.-based advertising, marketing and public relations agency, ended 2009 in a strong position with numerous agency achievements including adding new clients and staff, winning numerous awards and opening a new office in Durham, N.C.

"2009 was a challenging year for the agency, but I'm pleased to say ND&P has emerged stronger and better positioned to serve our clients in 2010 and beyond," said Roger Neathawk, ND&P's chief executive officer. "Like many businesses, some of our clients were initially cautious with their marketing programs this year, but with creativity and hard work we've helped our clients succeed despite the difficult economy. This a testament to the trust our clients have in us as well as the efforts of our dedicated staff."

The agency's five offices added nearly 30 new clients during 2009, including St. Francis Hospital & Health Centers, (Indianapolis), the University System of Georgia, HomeTown Bank (Roanoke, VA) and J&J/Invision (Dalton, GA). "We've won new clients in our core categories like healthcare, safety/security and technology, as well as education, commercial interiors and transportation," stated Neathawk. "2009 was also the year that many of our clients fully integrated new media into their marketing programs as a result of work we began in this area more than two years ago."

ND&P's work for clients in 2009 earned the agency more than 170 awards including 31 ADDYs. In November the agency opened an office in Durham, NC - its second office in NC - to capitalize on the region's growth potential.

As Neathawk looks to the future he concluded, "We've added a lot of great new clients this year, hired some terrifically talented people, expanded our capabilities and added a new office. We are very optimistic about 2010."

Neathawk Dubuque & Packett (ND&P), a Richmond, Va.-based advertising, marketing and public relations agency, has opened an office in Durham.

"ND&P is very excited to be opening a second office in North Carolina," said Roger Neathawk, ND&P's chief executive officer. "We've worked with clients in the Triangle for many years and are delighted to be establishing a permanent presence in the market."

John Bedor, senior vice president, who resides in Raleigh, will head up the new office. Bedor brings almost 20 years of experience in marketing to his role at ND&P having previously done similar work at RBW and Strategic Insights, Raleigh, N.C., PrecisionIR (formerly WILink), Richmond, Va. and Chemonics International, Washington, D.C. Bedor returns to ND&P after successfully leading the agency's business development efforts from 2001 to 2007.

The office is located at 2530 Meridian Parkway, Suite 300, Durham, N.C. 27713. The phone number is 919-806-4668.

Neathawk Dubuque & Packett (ND&P) has selected John Bedor as senior vice president for business development to oversee the growth of the agency's regional and national client base.

Bedor brings almost 20 years of experience in marketing and business development to his role at ND&P having previously done similar work at Strategic Insights and RBW, Raleigh, NC, WILink, Richmond, VA and Chemonics International, Washington, DC. Bedor returns to ND&P after successfully leading the agency's business development efforts from 2001 to 2007.

"We are thrilled to welcome John back," said Roger Neathawk, ND&P's chief executive officer. "We are especially excited to tap into his latest experience in the digital area. This fits well with our interactive and new media group here at ND&P."

Bedor has a bachelor's degree from the College of William & Mary and a master's in business administration from Georgetown University.

Neathawk Dubuque & Packett (ND&P) has won five 2009 HealthLeaders Media Marketing Awards, more than any other agency in the country.

ND&P received a platinum award for work for Shore Health System Foundation, Easton, Maryland, in the medium hospital best fundraising campaign category.

The agency also won three gold awards including one for VCU Medical Center, Richmond, Virginia, in the large hospital best branding campaign category, another for Washington Hospital Center, D.C., in the large hospital best integrated campaign class, and one for Rex UNC Health Care, Raleigh, North Carolina, in the medium hospital best service line campaign group.

Finally, ND&P was recognized with an award of distinction for work for VCU Medical Center in the large hospital best integrated campaign category.

Susan Dubuque, ND&P president, said, "We are always pleased to see our client work recognized and it is particularly rewarding when achieving results is the major criteria."

HealthLeaders Media Marketing Awards, sponsored by HCPro of Marblehead, Massachusetts, are presented to healthcare advertising campaigns that set clear objectives, meet or exceed them, and show positive return on investment.

HomeTown Bank, a Roanoke-based bank, has chosen Neathawk Dubuque & Packett (ND&P) as its marketing and advertising agency of record to assist the bank in its efforts to grow and strengthen business in the Roanoke Region and New River Valley.

"ND&P has a reputation for creativity and responsiveness to clients," said HomeTown Bank's president and chief executive officer Susan Still. "We are looking forward to working with them to better position HomeTown Bank for growth as we expand our services for families and local businesses in Roanoke and New River Valley."

"We're pleased to be associated with HomeTown Bank," said ND&P executive vice president Todd Foutz. "HomeTown Bank has established a brand noted for superior customer service and we're excited about using our expertise to help them grow to the next level."

HomeTown Bank's main office is in downtown Roanoke; it also has two additional branches in Roanoke, one at Westlake on Smith Mountain Lake and in June 2009, HomeTown Bank opened its fifth branch, called NewRiver Bank, in Christiansburg.

Members of the Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association have elected Neathawk Dubuque & Packett's Susan Dubuque as a member of the 2010 SHSMD board of directors.

"We are all very proud to have Susan elected to this prestigious position at SHSMD," says Roger Neathawk, chairman and CEO of ND&P. "She will bring an incredible amount of experience to the SHSMD board."

Susan Dubuque is president of Neathawk Dubuque and Packett (ND&P), an advertising, marketing, and public relations agency. Dubuque is a nationally recognized expert in healthcare and directs ND&P's healthcare practice. She has managed hundreds of healthcare marketing initiatives, from comprehensive brand campaigns to smaller targeted promotions.

A former hospital marketing director, Dubuque has shared her industry expertise with clients ranging from academic medical centers to integrated healthcare delivery systems, including healthcare leaders like Washington Hospital Center and Georgetown University hospital. She's published extensively on a variety of topics, with an emphasis on healthcare and not-for-profit marketing.

In 2008, the YWCA in Richmond, Virginia named Dubuque as their Woman of the Year. She serves on a number of local, regional and national boards, and is an adjunct faculty member for Virginia Commonwealth University.

SHSMD is the premier organization for healthcare planners, marketers, and communications and public relations professionals. A personal membership group of the American Hospital Association, SHSMD serves more than 4,500 members and is the largest organization in the nation devoted to serving the needs of healthcare strategy professionals.

Robert J. Reid has been promoted to associate media director at Neathawk Dubuque & Packett (ND&P). Chuck Miller, agency principal and senior vice president in charge of media, said, "Rob's responsibilities have increased substantially with a workload including some of our largest clients."

Reid, who joined ND&P in August 2008 as media buyer, previously worked at RightMinds, Cavalier Telephone and S&K Famous Brands, all in Richmond, as well as at Kinsella Communications in D.C. His experience also includes stints at The Fauquier Citizen in Warrenton, Va. and The Daily Beacon in Knoxville, Tenn.

"Rob's experience on both the agency and client side are real assets as are his attention to detail and excellent demeanor, the reliability of his work, and his ability to roll with the punches," Miller said.

Reid is treasurer and a board member of the Richmond Ad Club and previously served as media chair. He is a cum laude graduate of the University of Tennessee with a Bachelor of Science in communications with a minor in business.

Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.

Neathawk Dubuque & Packett (ND&P) has named Whitney Pratt creative director for the agency's interactive and new media group. She will work closely with interactive manager Tim Ritzema, new media director Dean Browell and other members of the group to provide ND&P's clients up-to-date marketing solutions.

Daniel Fell, executive vice president, said, "Whitney is a valuable addition to our team bringing a unique mix of skills and experience tailor-made for the interactive and new media world."

Pratt joined ND&P in 2004 as senior art director and was later promoted to associate creative director. Previously she worked at Access and the O'Connor Group, both located in Roanoke, VA, and at r+m creative in Cary, NC. She is a graduate of the Virginia Commonwealth University School of the Arts.

Pratt recently transferred from ND&P's Roanoke office to corporate headquarters in Richmond.

Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.

Richmond, VA -Neathawk Dubuque & Packett (ND&P) has won 77 awards for client work over the past several months. A vocations poster for the Diocese of Richmond received a gold Richmond Show Award from the Richmond Ad Club and a bronze medallion in creative tactics from the Public Relations Society of America (PRSA), Richmond Chapter. The vocations campaign for the Richmond Diocese also was awarded a silver medallion in integrated communications from PRSA.

Also from PRSA, the Virginia Tech "This is the Future" campaign won a bronze medallion for its micro site and a silver certificate of merit for reputation and brand management. In addition, the ND&P blog won a bronze certificate of merit.

"I am thrilled to see ND&P involved in so many diverse industries," said CEO Roger Neathawk. "These awards showcase our versatility as an agency to meet client needs."

The Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, is the oldest, largest and most respected healthcare advertising awards competition in the nation. Healthcare Marketing Report honored ND&P and its clients with a total of 34 awards, including:
1 Best of Show award to work for VCU Medical Center in Richmond, Va.
5 gold awards to work for Georgetown University Hospital in Washington, D.C.; Shore Health System in Easton, Md.; and Washington Hospital Center in Washington, D.C.
2 gold awards to work for Eastern Idaho Regional Medical Center in Idaho Falls, Idaho
1 gold award to work for New Hanover Regional Medical Center in Wilmington, N.C.
1 gold award to work for Rex Healthcare in Raleigh, N.C.
1 gold, 1 silver award and 2 merit awards to work for Hutcheson Medical Center in Fort Oglethorpe, Ga.
3 silver awards to work for Georgetown University Hospital, Shore Health System and Washington Hospital Center
1 silver award to work for Rex Healthcare
2 silver and 2 bronze awards to work for Hamilton Medical Center in Dalton, Ga.
2 bronze awards to work for Shore Health System and Washington Hospital Center
9 merit awards to work for Georgetown University Hospital, Loma Linda University Medical Center in Loma Linda, Ca.; Princeton Healthcare System in Lawrenceville, N.J.; Shore Health System, VCU Medical Center and Washington Hospital Center
1 merit award to work for Carilion Clinic in Roanoke, Va.
The Aster Awards, sponsored by Marketing Healthcare Today, recognizes the nation's most talented healthcare marketing professionals for advertising excellence. Marketing Healthcare Today magazine awarded ND&P 20 Aster Awards, including:

8 gold awards for work with Montgomery General Hospital in Olney, Md.; Loma Linda University Medical Center, VCU Medical Center and Washington Hospital Center
1 gold award for work with Eastern Idaho Regional Medical Center.
1 gold award for work with New Hanover Regional Medical Center
1 gold, 1 silver award and 2 merit awards for work with Hutcheson Medical Center
1 silver award for work with Rex Healthcare
4 silver awards for work with Rex Healthcare, Georgetown University Hospital, Shore Health System and VCU Medical Center
2 silver and 2 bronze awards for work with Hamilton Medical Center
2 bronze awards for work with Shore Health System and VCU Medical Center
1 bronze award for work with Eastern Idaho Regional Medical Center
ND&P received nine Measure of Excellence awards from the Virginia Society for Healthcare Marketing and Public Relations:

3 first place awards for outdoor, marketing and print advertising work with VCU Medical Center
4 second place awards for outdoor, print, marketing and television advertising for work with VCU Medical Center
2 third place awards for television and outdoor advertising for work with VCU Medical Center
1 first place Measure of Excellence award for the Heart Alert television ad for work with Carilion Clinic
ND&P received a silver Telly award for its VCU Medical Center critical care television commercial. The Telly Awards honor excellence in local, regional and cable TV productions.

The Association of Marketing and Communication Professionals awarded ND&P two platinum Hermes awards for work for VCU Medical Center.

Richmond, VA- Work produced for multiple clients by Neathawk Dubuque and Packett (ND&P) has been honored at the Hampton Roads ADDY ® Awards in Virginia Beach and The Western Virginia ADDY ® Awards in Roanoke. ND&P received ADDYs for their work for VCU Health System, Meals on Wheels, The Jefferson Hotel, Covington International Travel, the Diocese of Richmond and Virginia Tech. Among the many accolades, ND&P received a Best in Show and a Best in Print award for the "Behind the Collar" Poster created for the Diocese of Richmond, and a Special Judges Award for the Virginia Tech "This is the Future" Campaign.

"We are honored to have been recognized with so many ADDYs," said ND&P CEO Roger Neathawk. "The work we do is simply the result of our commitment to our clients, as well as our commitment to excellence. These achievements in Hampton Roads and Roanoke have given us the unofficial title of ‘The Most ADDY ®-Winning Agency in Virginia', and we could not be more pleased."

ND&P won 30 awards; seven Golds, 20 Silvers, two ‘Best of' awards and one Special Judges award.* These awards represented a wide array of categories including websites, newspaper and magazine ads, direct mail, billboards, and total advertising campaigns. The ADDY® Awards are the world's largest and arguably toughest advertising competition. They represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

Neathawk Dubuque & Packett is very pleased to announce that they have added another hospital to their long list of healthcare clients. After competing with numerous other agencies, Meriter Hospital, a non-profit community hospital that provides comprehensive health services for residents of southern Wisconsin and areas of northwest Illinois, chose ND&P as their marketing agency.

"We are very happy to be working with an eminent organization of healing and higher learning," said President Susan Dubuque. "Throughout the years, our agency has distinguished itself as one that excels in service to such institutions, and we are looking forward to promoting Meriter's work and image."

Meriter is a major teaching affiliate of the University of Wisconsin, and the fifth largest hospital in Wisconsin. It has been recognized at Mastery level by the Wisconsin Forward Award in both 2004 and 2005, the Governor's Award of Excellence in 2006 and Thomson Reuters 100 Top Hospitals (R): 2007 Performance Improvement Leader. In addition, Meriter distinguishes itself in two specific areas, its Cardiovascular Center of Excellence and its Women's Center of Excellence.

"We are very glad that ND&P has been selected to serve as Meriter's advertising agency of record," said Meriter Director of Marketing and Corporate Communications Susan Brockman. "ND&P has demonstrated an exceptionally strong background in healthcare marketing that will assist Meriter with its branding, messaging and promotion for our system in the future."

Work produced by Neathawk Dubuque and Packett (ND&P), for the Diocese of Richmond's, "Behind the Collar - An Inside Look at Life as a Priest" campaign was acclaimed as Best of Show in the 6th annual Service Industry Advertising Awards (SIAA), a nationwide ad awards competition. The winning poster joins the innovative campaign's new media and website offerings that also won Gold and Silver awards in their efforts to inform those considering the priesthood.

"We are thrilled that work we created for the Diocese was so highly commended with this award," said ND& P CEO Roger Neathawk. "This campaign is truly unique, a first for any Roman Catholic Diocese in the nation. That it could be so honored along with the work we have done for a myriad of our other clients clearly illustrates the strength and creativity of our team at ND&P."

ND&P won 20 awards; 12 Golds, four Silvers, one Bronze and four Merits for their entries. These awards represented a wide array of categories including websites, new media, newspaper and magazine ads, direct mail, billboards, and total advertising campaigns. The work recognized was for a number of ND&P's clients: The Virginia State Police, The Jefferson Hotel, Washington Hospital Center, Bliley's, VCU Health System, and Shore Health System, Cooke's Food and the FD Group.

The Service Industry Advertising Awards was initiated in 2003 to recognize the advertising excellence of the service industry. More than 250 advertising agencies and 900 service institutions participated in the Sixth Annual SIAA Awards. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall break through advertising content.

*For a full list of awards click here

Roanoke, VA- Neathawk Dubuque & Packett (ND&P) has been quietly growing its Roanoke, VA operations in spite of an economic recession and is announcing today the addition of three new clients which have chosen the agency to help address their marketing challenges. Roanoke Regional Airport Commission, Virginia Western Community College Foundation and Roanoke City Public Schools have selected ND&P to handle their marketing accounts through a competitive bid process. Combined billings for all three accounts will exceed $100,000.

The Roanoke Regional Airport Commission account was awarded to ND&P after a formal review that included the incumbent agency, New City Media of Blacksburg, VA. ND&P won the contract to develop a new website and greater online presences for the Roanoke Regional Airport through a competitive pitch where regional and national agencies were invited to present. ND&P will also be conducting some passenger research for the Airport.

"The Roanoke Regional Airport is an important asset in driving growth for the Roanoke region," notes Todd Foutz, ND&P executive vice president. "More than 80 percent of consumers prefer to plan and book travel online so a dynamic and robust website is vitally important for the airport and the region."

With over 60 scheduled airline flights departing and arriving daily, the Roanoke Regional Airport offers nonstop service to a dozen major cities, as well as frequent connecting service through the hubs of five major airlines.

ND&P was selected by the Virginia Western Community College Foundation to handle marketing consulting and brand development for Virginia Western Community College. The Foundation selected ND&P as the firm through a competitive selection process and identified ND&P as best qualified to help Virginia Western Community College with brand challenges, as well as the Agency having considerable experience in promoting economic development in the region. ND&P will be providing research, marketing plan development and messaging for a brand campaign for the College.

" Virginia Western Community College has great awareness in the region," states Mr. Foutz. "We want to help the college differentiate its offerings to the many constituencies they serve and encourage more people in the region to take advantage of the variety of programs provided by Virginia Western Community College."

The mission of Virginia Western Community College is to provide comprehensive higher education and workforce training programs and services of superior quality that are affordable and accessible and that meet individual, business, and community needs in the Roanoke Valley and surrounding areas.

ND&P also participated in a formal review for the Roanoke City Public Schools account for its Career and Technical Education (CTE) program, which entails providing public relations services including new and social media programs. ND&P was awarded this contract through a proposal that demonstrated in-depth knowledge of CTE as well as an aggressive and innovative public relations plan for this program. ND&P will be targeting parents, students, teachers and guidance counselors through a variety of media relations activities to raise awareness and create a positive image for CTE in Roanoke City Public Schools.

"We have been fortunate," states ND&P CEO Roger Neathawk, "that our agency continues to see growth in a down economy, but we attribute that to a smart and talented group of associates who add real value to our client relationships."

Neathawk Dubuque & Packett is a full-service advertising agency with offices in Roanoke and Richmond, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, Covington International Travel, Virginians for the Arts, Carilion Clinic, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel. Visit the website at: http://www.ndp-agency.com/.

Neathawk Dubuque & Packett (ND&P), a Richmond-based advertising agency, announced today that it has acquired ThreeHD, an interactive specialty firm. ThreeHD will move into ND&P's existing office in Chattanooga.

"We are pleased to welcome ThreeHD to our fold," said Roger Neathawk, ND&P's chief executive officer. "Having them aboard significantly expands the breadth and depth of our interactive capabilities, allowing us to better serve our existing and potential clients."

Founded in 1996, ThreeHD has been successful in the web, graphic design, e-commerce and custom Internet applications areas. Their current clients include Beaulieu of America, Thinking Media, Blue Ridge Carpet, J+J/Invision, Diagnostic Radiology Consultants, Express Billiards, and Fischer Evans.

"Having ThreeHD become part of ND&P cements a more than10-year relationship," said Danny Fell, ND&P's executive vice president and director of its Chattanooga office. "ThreeHD's website content management and e-commerce systems and FloorSim proprietary carpet simulation software are terrific additions to our existing interactive resources, as are their talented staff."

ThreeHD's Ed Sunder echoed Fell's remarks saying, "We have enjoyed a productive working relationship with ND&P in the past and look forward to continuing that partnership. Our clients are excited about the expanded capabilities we will now have as part of a larger company."

Jason Anderson
Jason has joined ND&P as Creative Director of the Richmond office. He came to Richmond from AdFarm in Kansas City, where he was the Associate Creative Director and worked with Bayer CropScience and Goodyear Tires. Prior to this, he was a Senior Writer at Bernstein-Rein Advertising in Kansas City, where his main clients were Wal-Mart and Time-Warner Cable. Before working in Kansas City, he spent five years working with ad agencies in Atlanta, Georgia. Jason attended the Creative Circus in Atlanta, Georgia.

Kyle Tallman
Kyle has joined ND&P as Web Developer in the Chattanooga office. Kyle had been with ND&P as an interactive media intern since February 2008 while completing his B.S. in Marketing from the University of Tennessee at Chattanooga. Having built the websites 'Ovarian Cancer Whispers' and 'Behind the Collar' for ND&P clients, Kyle's responsibilities will include the creation of additional websites and flash applications, as well as maintaining current client websites.

Lorie Keyser
Lorie Keyser has joined ND&P as Copywriter in the Roanoke office. Lorie's professional experience includes Marketing Coordinator for The Homestead resort, Marketing Manager for the Art Museum of Western Virginia (now the Taubman Museum of Art) and most recently, as Copywriter for Advance Auto Parts, a Fortune 500 corporation headquartered in Roanoke. She will be working with designers and art directors to develop strategic creative concepts in print, broadcast and interactive media. She will also be copywriting for clients such as Carilion Clinic, Advance Auto Parts, Washington Hospital Center, ITT Night Vision, as well as working on new business proposals.

Monica Fritz
Monica Fritz has joined ND&P as an Administrative and Creative Assistant in the Roanoke office. Prior to joining ND&P, Monica was a Graphic Designer for Just the Fax, and a freelance artist in Roanoke who offered services including design, illustration, and portrait commissions. Monica has been active in the art community in Roanoke participating in events such as Art By Night and the Emerging Artist Program. She is a member of the Taubman Museum of Art and The Contemporaries. She has also taught adult classes at the Art Museum of Western Virginia. A graduate of Moore College of Art and Design in Philadelphia, Monica has a B.F.A. in Illustration.

Tara Etter
Tara has joined ND&P as an Account Executive in the Chattanooga office. With almost a decade of agency experience, Tara worked as an Account Executive with agencies in Atlanta and Nashville, where she worked with clients such as American Honda, Cricket Communications and HCA MidAmerica TriStar. Most recently, she was the Production Coordinator for Atomic Films in Chattanooga. Tara will work with various clients including Metal Systems, Inc., New Hanover Regional Medical Center and University Hospitals.

Rachel Sievers
Rachel has joined ND&P as a Traffic Coordinator in the Chattanooga office. Rachel had been with ND&P as an intern for over a year while completing her B.B.A. in Marketing from the University of Tennessee at Chattanooga. She will work in coordinating accounts such as Metal Systems Inc., Hutcheson Medical Center, and the Chattanooga Chamber of Commerce.

Richmond, VA– Neathawk Dubuque & Packett (ND&P), has announced they have won numerous awards in this year's 29th Annual Telly Awards. With 13,500 entries from all 50 states and around the world, this year's competition was one of the most competitive in the Telly Awards' history. ND&P entered three VCU Medical Center commercials in the competition and won the highest possible award — a silver — for all three. Additionally, the agency also won a silver Telly for the three commercials together as a campaign. The three commercials were produced for the VCU Medical Center, the Pauley Heart Center, and the VCU Massey Cancer Center. The campaign, 'What a Difference a Day Makes', illustrates the 'Red Letter' commercials ND&P produced for the VCU Medical Center. In addition, the agency won a bronze award for the commercial 'Big Idea', produced for Virginia Tech, which was the first advertising done by the University after the tragedy in 2007.

"While we've won Telly awards before, this year was particularly remarkable because we won four top awards for a single campaign," said ND&P Chief Creative Officer John Griessmayer. "I don't think we've ever done that before, but it shows the level of work you can produce when you have a talented team, a smart client and a great product. We're also really proud that our work for Virginia Tech was recognized, especially since it was done at such a delicate time in the University's history. We're glad we could play a small part in the healing."

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. A prestigious judging panel of over 40 accomplished industry professionals, each a past Winner of a Silver Telly, the top honor, judged the competition, upholding the historical standard of excellence that Telly represents. Judges evaluated entries to recognize distinction in creative work — entries do not compete against each other — rather entries are judged against a high standard of merit. Fewer than 10% of entries are chosen as Winners of a Silver Telly, their highest honor. Other outstanding work is awarded a Bronze Telly.

ND&P's wins rank them with organizations such as AMC, the American Heart Association, the Chicago Tribune, Comcast, ESPN and Lockheed Martin.

After intense evaluation, Ernest DelBuono, Vice President at Neathawk Dubuque & Packett, and the head of ND&P's Crisis and Issues Management Practice Group, has been named to the ASIS International (formerly known as the American Society for Industrial Security), Crisis Management & Business Continuity Council in Alexandria, Virginia. As a member of this council, DelBuono will help to develop and promote crisis management procedures and standards within the public and private sectors. In addition, he will be an instructor at ASIS' annual Crisis Management Seminar which is attended by crisis management professionals from around the world, as well as an expert spokesperson for the media. He will be the only individual representing an advertising and public relations agency out of the numerous candidates considered for this spot.

"Ernest is man of many talents," said Roger Neathawk, CEO of ND&P. "Crisis Management stands out as one of his multiple areas of expertise, and we have gratefully made good use of this gift at ND&P. I am proud and confident that he will represent ASIS well."

DelBuono has more than 25 years experience as a communications, public relations strategist and crisis management expert. Prior to joining ND&P he managed international marketing for Ingegneria Dei Sistemi, a systems engineering company located in Pisa, Italy. Most recently he has advised clients on airline disasters, auto safety (SUV rollovers), food safety, product recalls, physical security, biotechnology, air quality, and issues involving cruise lines and oil tankers. On 9/11, DelBuono managed the family assistance center for family members of victims of the aircraft that crashed into the Pentagon. DelBuono also responded to Hurricane Katrina in Mississippi, where he conducted public affairs for the American Red Cross.

The mission of the ASIS Crisis Management and Business Continuity Council is to promote and educate business and industry on strategic crisis management and business continuity concepts as well as tactical incident response and business recovery operations. This includes understating of the four underpinning phases of emergency management which are prevention, preparedness, response and recovery. ASIS International (ASIS) is the largest organization for security professionals, with more than 36,000 members worldwide. Founded in 1955, the organization is dedicated to increasing the effectiveness and productivity of security professionals by developing educational programs and materials that address broad security interests, such as the ASIS Annual Seminar and Exhibits, as well as specific security topics. ASIS also advocates the role and value of the security management profession to business, the media, governmental entities, and the public.

36 years ago, a local sporting goods store needed someone to play Santa Claus for a TV commercial, and they ended up hiring Richmond Police Officer Ricky Duling for the 'plum' role. Now many years later at age 82, the man known as Sergeant Santa has assembled his considerable memories, photos, stories and experiences into a new book, entitled, The Good Lord Made Me Look This Way for a Reason.

With his full white beard, bright eyes and rosy cheeks, Officer Duling was the perfect person for this role. In fact, when they taped the commercial he looked so good as Santa that the store let him keep the suit. It was then that he had a revelation.

"I wondered what would happen if I put on that Santa suit and gave out candy to children in low-income areas children who were afraid of the police," said Duling. "So I bought 300 boxes of candy. The next year I bought 500 boxes and the next year I added cookies, crayons, comic books." He distributed 1,500 gift packages by himself that year and a Richmond tradition was born – Sgt. Santa.

Today, Sgt. Santa delivers as many as 16,000 packages a year but Duling no longer has to work alone. Sgt. Santa's elves include literally thousands of volunteers – Boy Scouts, Girl Scouts, civic and service organizations, church groups, and countless individuals. Even the Richmond City Police Department supports the effort by supplying two police cruisers to deliver presents to children who otherwise might not have a Christmas.

The book is being sold for $15 with all profits going to Sgt. Santa of Richmond Incorporated, a not-for-profit corporation founded by Duling to sustain his charitable efforts. To purchase a book or to volunteer or make a donation the Sgt. Santa program, call (804) 358-7281 or send mail to Sgt. Santa Inc., P.O. Box 6665, Richmond, VA, 23230. ND&P is proud to join other organizations in Richmond in support of this effort.

Richmond, VA– The Virginia Downtown Development Association has announced that Downtown Roanoke Incorporated and Neathawk Dubuque & Packett, an advertising firm, have won an Award of Merit for their work: "DRI and ND&P take on Facebook," (Population 75,000 and greater). ND&P and Downtown Roanoke Incorporated created a robust "Facebook Page," where people can become "fans" of downtown Roanoke, which appears to both Facebook users, as well as through other search engines, such as Google. On the Downtown Roanoke Incorporated fan page, ND&P offers easy access to a wide variety of content, such as videos, photos, interviews with local businesses, blog posts, and major event calendars. In just three weeks the Facebook page attracted 190 fans who regularly follow new content. Anyone in or out of Facebook can view this content without becoming a "fan," and ND&P statistics show that the Downtown Roanoke Incorporated logo and presence on Facebook through this page, and in minimal Facebook advertising, has garnered over 42,000 impressions.

"We have been able to easily reach our target audience in more than a two hour radius, in a way that speaks to the thousands of young adults about Downtown Roanoke's strong music, concert, and nightlife venue. It's an effective marketing medium, which is successfully bringing the surrounding university students from Radford to JMU, " says Bill Carder, Executive Director of Downtown Roanoke Incorporated. "This award exemplifies work done that not only supports and sustains a vibrant Virginia downtown," said Todd Foutz, Executive Vice President of ND&P. "It exemplifies work that buoys up, elevates and furthers these downtowns to their residents and beyond. We are honored that our efforts for Downtown Roanoke Incorporated have been recognized by the VDDA."

The Virginia Downtown Development Association (VDDA) founded in 1982, is an independent association that focuses on the importance of Virginia's downtowns, advocating, supporting and promoting leadership in downtown development throughout the Commonwealth. Each year, the VDDA holds a statewide conference, where Awards of Excellence and Awards of Merit are conferred to organizations to showcase the achievements of organizations, individuals and government in meeting the challenges of downtown management and development. Awards of Merit are presented to nominations that are exemplary in concept and implementation.

Chattanooga, TN– Metal Systems, Inc. — the Chattanooga — based maker of a wide range of metal equipment centers and complex electrical enclosures has chosen Neathawk Dubuque & Packett [ND&P] as its marketing and advertising agency of record.

"Our company has enjoyed tremendous growth over the past five years," says Metal Systems President and Chief Executive Officer Jerry Driscoll. "But we have ambitious goals for growth that will require a solid partnership with a well-versed and experienced marketing and communications firm. ND&P certainly fits that bill. It is important to our growth that engineers and owners know who we are and the value we provide."

Neathawk Dubuque & Packett has offices in Richmond, Chattanooga, Roanoke, Charlotte and Tampa. The firm's capabilities include advertising, new media strategies, interactive planning, marketing, planning, media and direct response marketing. ND&P's business sector experience includes manufacturing, technology, healthcare, tourism and hospitality among others. ND&P principals are CEO Roger Neathawk and President Susan Dubuque.

"We're pleased to be partnering with Metal Systems," says ND&P Executive Vice President Dan Fell. "It's a company with deep roots in Chattanooga, a solid base of business throughout the U.S. and ambitious goals for growth. We look forward to supporting Metal Systems in reaching those goals."

Metal Systems was founded in 1968 and is owned by RFE, the nation's fifth largest banking holding company, based in Charlotte.

Metal Systems is an industry leader in developing solutions for a wide range of clients and industries, including custom manufactured equipment centers that integrate and protect critical low and medium voltage switchgear and motor controls in the power and petrochemical markets.

The company employs more than 300 persons at plants in Chattanooga and Houston with more than 308,000 sq. ft. of indoor manufacturing space as well as related outdoor operations and facilities totaling 652,000 sq. ft.

Richmond, VA– Susan Dubuque, president of Neathawk Dubuque & Packett (ND&P), an advertising agency with offices in Richmond, Roanoke, Chattanooga, Charlotte and Tampa, announced today that executive vice president Daniel Fell's book, A Marketer's Guide to Market Research: A Strategic Approach to Reach the Right Customers, co-authored with C. David Shepherd, PhD, will be published this fall by HealthLeaders Media, a Division of HCPro.

Dubuque remarked, "Danny's career is a walking book of best practices and we are thrilled to celebrate the publishing of his new book. A Marketer's Guide to Market Research reinforces a common theme in how we approach all our work; research, creative choices and return on investment."

Specific to the unique needs of hospital and health system marketers, Fell's book takes a strategic, data-driven approach to healthcare marketing. Fell and Shepherd explore different types of research, explain the market research process, and show healthcare marketers how to use this data to better reach their target audiences. A Marketer's Guide to Market Research: A Strategic Approach to Reach the Right Customers will be published in the fall but can be pre-ordered online at: http://tinyurl.com/ndpfell.

A 20-year veteran of healthcare marketing and a frequent speaker and author, Fell is an active member of the American Marketing Association and the American College of Healthcare Executives. He serves on the advisory board of the Georgia Southern University Center for Excellence in Sales and Sales Management, is a past board member of the Society for Healthcare Strategy and Market Development, and is past president of the Tennessee Society for Healthcare Marketing and Public Relations. Daniel Fell leads ND&P's Chattanooga office.